Marketing Mix Modeling
Know what each channel actually returns — including the offline, brand, and dark-funnel impact attribution tools miss — so budget moves toward what grows revenue. Privacy-resilient by design.
Provable Marketing ResultsYour Signal Clarified.
Your Signal Clarified.
Your Results Quantified.
Signal Results helps brands and agencies turn marketing spend into provable growth. We clarify what's actually working, quantify what it's worth, and point every next dollar at the result.
Campaign Signal
Q2 Performance Snapshot
ROAS
4.7×
+38% vs. last qtr
Incrementality
62%
Confirmed lift
CAC
$42
−21% efficiency
Signal Score
A+
Channels balanced
Illustrative — your dashboard, your KPIs.
We find the signal.We quantify the result.We point the next dollar.
What We Do
Analytics that turn marketing into a measurable system.
Six capabilities, one job: turn marketing spend into results you can prove.
Multi-Touch Attribution
Stitched, deduplicated journeys across paid, owned, and earned — so credit, and budget, land where conversions are truly earned, not where the last click happened.
Incrementality Testing
Geo holdouts, ghost bids, and matched-market experiments that prove which spend causes lift — so you cut what only takes credit and scale what drives sales.
Campaign Measurement & Reporting
Executive answers, not dashboards: where to invest more, where to pull back, what to test next quarter — every number tied to revenue, not vanity metrics.
Audience & Segmentation Analytics
Find the segments that drive disproportionate value, and the creative, channels, and messages each one actually buys from — so spend concentrates where the margin is.
Data Infrastructure & Activation
Clean pipelines, governed metrics, and activation back into your ad platforms — so insight turns into action, not another report nobody opens.
How We Work
The Signal Method.
Three movements. One outcome: marketing spend that provably grows the business.
01
Signal
We profile your business across a 14-dimension signal map and verify every claim against reality. No deliverable ships before the signal is clear.
02
Strategy
We pressure-test positioning against the market, sharpen the ideal-client profile, and build the measurement-and-growth plan around it.
03
Results
We quantify impact in revenue terms, activate the insight back into your channels, and compound what works across the engagement.
Signal before output. Truth over speed. Differentiate or delete.
Why Signal Results
Marketing data is loud. We make it tell the truth.
Most marketing teams are not short on data — they are drowning in it. Every platform claims credit. Every dashboard tells a different story. Every leadership review starts with a debate about whose number is right.
Signal Results exists to end that debate. We bring statistical rigor, cross-channel context, and operational discipline to marketing measurement, so the numbers that reach your boardroom are the ones you can actually bet on.
Independent.
No media sales, no platform referral fees, no managed campaigns to defend.
Senior-led.
Engagements stay with senior practitioners — no handoff to a junior analyst after sign-off.
Method-driven.
Every claim is sourced, dated, and confidence-tagged. Signal before output, every time.
Independent by design
We do not sell media, manage campaigns, or earn referral fees from ad platforms. Our only product is honest measurement.
Built for the post-cookie era
Our models do not collapse when the next privacy change ships. They are built to triangulate signal across platforms, channels, and signal-loss events.
Decisions, not dashboards
Every engagement ends with answers your CMO can act on this quarter — not another tab nobody opens.
JF
Senior-led
Jonathan Fuller
Founder & Principal
Senior practitioner with a track record of turning noisy marketing data into decisions executives can act on. Every Signal Results engagement is led personally, end-to-end.
Background spans marketing-mix modeling, incrementality testing, and the cross-functional work of turning measurement into operating discipline.
Perspective
Notes on signal, results, and the work in between.
Long-form thinking from the practice. Coming soon — these are drafts, not promises.
Draft
Measure the money, not the media.
Coming soon.
Draft
Why your attribution tool is quietly lying to you.
Coming soon.
Draft
Positioning before performance: the order most teams get wrong.
Coming soon.
Get in Touch
Let's find the signal in your marketing data.
Tell us a little about your team and the questions you are trying to answer. We will come back within one business day with a recommended next step — no pressure, no boilerplate proposal.
Signal Results — independent advisory practice.